Marketing Through Conversational Copy, Content and Social Media for the Web
In the days of the mainframe computer, Steve Jobs and his friend Steve Wozniak determined that there was a need for a smaller personal computer that everyone could use. Building their first few models in the garage of his parents’ house, Steve Jobs founded the company that later become known in every household as Apple.
Many new business owners struggle with the best approach to take when trying to win business and new clients. Maybe your company is having the same problems today. How do you write copy for your website that is more personal and is easier to understand?
You remember reading somewhere that it’s been proven that 70 percent of consumers with high emotional engagement will spend twice as much with the brands they like.
When they feel emotionally connected, 81 percent of consumers will promote a brand to friends and family.
As a marketing professional and direct response copywriter, I use conversational language to communicate your company’s sales message to your prospects and customers.
Conversational copy engages your audience in the familiar voice people use to share stories and information. Engaging in everyday conversations creates a human connection.
Conversational copywriting is a powerful way to make the sale…without hype, manipulation or exaggeration.
Consumer engagement encourages an enthusiastic response for your products or services. Your marketing message will convey high-level brand loyalty that drives sales.
As a marketing professional, I know how to build relationships with my clients and prospective clients. I can start the conversation. Building engagement is the next step. This will deepen levels of trust to create desire. Closing the sale is the last step.
Building relationships is a tricky, long-term process. I can’t control or make it happen. It takes time, survives a few missteps and requires hundreds of individual interactions.
One of the keys to building any relationship is to communicate. In other words, you can’t talk and write non-stop. You must listen to others and respond. As with any medium, you need to attract attention. You must stand out from the crowd.
If you are struggling with the best approach to take for your company’s website copy and content I can help.
To discover how I can help your business attract more prospective clients and customers, please go to my contact page.