According to Sheila Koester, Marketing Professional, Keywords Can Educate Your Audience

As a substitute teacher, I use keywords to persuade my students to take action. I use a call to action to remind them to work on their assignments and turn in their completed work. My students for the day are my audience. I understand the importance of education in their lives. As a copywriter, I also use a call to action in the copy I write for clients.

Reading has inspired me to pursue knowledge through education. My interest in reading many different books and articles has led to a passion for writing. It is a way for me to share the knowledge, ideas and thoughts I have acquired through reading.

The written word has the power to persuade others to take an action. Education and information technology work together. I have a background in both. I have work experience both as a substitute teacher and as a software developer. My passion for writing helps me as a freelance online copywriter.

Businesses need effective online copy and content to reach an audience. Social media helps companies share information with anyone. I understand the nature of the Internet and can write a variety of direct response copy, content or for any social media channel.

As a marketing professional, I can help companies use keywords to reach out to an audience interested in  products and services. I can use persuasive and conversational copywriting skills to reach this audience of  consumers.

These persuasive skills were acquired and developed through many copywriting training programs. As a telemarketer I used persuasion to encourage people to set appointments to hear a sales presentation offering vacation packages. As a Creative Circle representative, I demonstrated needlework kits to prospective customers. As a Girl Scout I learned the art of persuasion while selling Girl Scout cookies.

Other Experience

I have worked in the Information Technology field as a programmer for both the federal government and private contractors in the Washington, DC area.


BS Computer Information Systems: Strayer University, Woodbridge, VA  Magna Cum Laude September 2005, 3.88 GPA, President’s List Fall, Winter, and Spring quarters 2002-2003, Scholarship Fall quarter 2003, Dean’s List Fall quarter 2004, Alpha Chi Honor Society

AAS Information Systems Technology: Northern Virginia Community College, Woodbridge, VA, Magna Cum Laude, Phi Theta Kappa Honor Society

BA International Studies:  American University, Washington, DC

Technical skills

Languages:  COBOL, SQL (DB2, PL/SQL, T-SQL), JAVA, Visual Basic.Net, C, HTML, JCL

Data Base:  DB2, Business Objects Crystal Reports XI under Data Warehousing, Oracle,                                   Microsoft SQL Server, Data Base Design and Modeling

Tools:  Microsoft Office (Word, Excel, Access, Powerpoint), MicroFocus, COBOL.Net, Snag-It. WordPress

Operating Systems:  Windows (98, XP, NT, 2000, 2003, 2016), UNIX, IBM OS/390

American Writers and Artists, Inc. (AWAI) — Copywriting training programs completed

The Accelerated Program for Six-Figure Copywriting
How to Write Your Own Money-Making Website
How to Make Money as a Social Media Expert
Marketing Confidence
Web Copywriting 2.0
Web Copy Companion Series/Web Copy Apprentice

Graphic Design Success